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Facebook Marketing Cheat Sheet

How to Use Facebook to Explode Your Traffic and Become an Authority in Your Niche

Facebook is the largest social network on the planet and the second most visited website on the net after Google. There are huge marketing opportunities here and especially if you attempt to use the site’s purpose-built advertising platform.

facebookads

How Facebook Ads Work

Facebook advertising is a form of PPC advertising. This means ‘Pay Per Click’, so advertisers (you) only pay when someone actually clicks on one of the ads, taking them to your website.

You set the amount you’re willing to pay (your CPC – Cost Per Click) by ‘bidding’. The higher your bid, the more often your ad will be shown, leading to more potential traffic to your site.

As an added measure, you can also set a maximum budget which is the most that you’re willing to pay over a set period. This makes Facebook advertising particularly flexible to suit a variety of budgets.

Facebook is also very powerful for its ability to target. It allows you to select who sees your ads based on:

  • Age
  • Location
  • Gender
  • Relationship status
  • Job title
  • Interests

You can also target your users by ‘behavior’ which can be useful for particular industries.

Types of Facebook Ad

There are a lot of different types of Facebook ad.

These include:

Domain Ad: These appear only in the right column and link out externally to other websites.

Page Post Links: These are promoted posts from your Facebook page. They will appear in the homefeed normally (though they can appear in the right hand column) and they feature a large, HD image.

Multi-Product: These ads scroll through products, effectively allowing you to show off multiple items with a single ad. Page Like: These are used to help you generate more page likes.

Page Post Photo: Like Page Post Links but for images rather than links.

Page Post Videos: For using videos to promote a Facebook page.

Page Post Text: Really these have very little advantage over Page Post Photos.

Other types include Events, Offers, Mobile Apps and Desktop Apps (for promoting apps for mobile devices and Facebook respectively).

CPA Advertising

CPA means ‘Cost Per Action’. When you use CPA, this means you’ll only be charged if someone completes a target ‘action’. These can include downloading apps, redeeming offers or liking a Facebook page. These types of ad can provide great ROI because you don’t pay for clicks that don’t lead anywhere.

Tips for More Effective Facebook Ads

Here are some tips that can help you to get even more from your Facebook ads:

  • Try Facebook Power Editor – this is a powerful tool for advertisers with large numbers of ads
  • Use split testing – this means comparing slightly different versions of your ad campaign to see which is most successful
  • Think about your title – a good title grabs attention and promotes your value proposition. But if you are paying per click, you also want to try and filter people who will click.
  • Think about what makes people click ‘like’. Normally this is about expressing yourself or about communication.

 

Facebook-app

Facebook App

Facebook is a fairly pervasive presence in modern media. People of all ages use it on a daily basis. It can be used to communicate with friends and family, post pictures and status updates, and follow contemporary culture. With the presence of the Facebook app, the website has become even more ingrained in daily life.

Facebook-app

Before the Facebook app, people mainly accessed the website through their laptops. Since Facebook began as a social media website exclusively for college students, accessing it in this manner made sense. It contributed largely to the spread and popularity of the site. College students who were frequently using their laptops anyway, had a website to go to whenever they wanted. As it grew in popularity, it expanded beyond college students to high school students. Eventually, it expanded even further. Now to have a Facebook account, you need only an email address and it not required to end in .edu.

Facebook opened up to all email addresses at an interesting time. Right around the time everyone started using the social media site, smartphones also arrived on the market. With more people using Facebook, and more people using apps in general, the climate was perfect for the introduction of the Facebook app. Now, users can perform all of the functions of Facebook from their phones. The Facebook app has helped promote the website, making it a permanent fixture within the culture of social media.

The main applications of Facebook are writing posts, sending messages, and uploading pictures. All of these things can be done from the Facebook app on a smartphone. In some ways, the Facebook app streamlines the process and is easier to use than a standard web browser. For example, if you want to upload pictures, it is easy to do so directly from your phone, rather than transferring them to your computer first.

The Facebook app has also helped to expand the functions of the website. When people can check Facebook from their phone, it is more convenient and can be done from any location. Unlike the web browser version, you don’t need to be in a place where you are using your laptop to check Facebook. This makes it more of a foundation for things in addition to its regular social media purpose. For example, people are no longer using Facebook just to follow their friends and acquaintances. In recent years, celebrities and news organizations use Facebook as a means of self-promotion and story publication. If you follow any news organization on Facebook, you can see their posts instantaneously. The Facebook app provides a cross-reference opportunity as well. In addition to being able to see news stories on current events, users can instantly see public reaction through people’s likes and comments.

Like the website, the Facebook app is constantly undergoing changes. Its creators are continually updating its features and its content to make it as user-friendly as possible. As more and more people continue to use the Facebook website, the app will continue to grow in popularity. It is safe to say that the Facebook app has achieved a permanent place within the tech culture.